Curriculum Vitae

Design
Experience

2017 - Present

Design Manager @ Hitachi Digital Services

Spearheaded the transformation and stewardship of Hitachi's global brand visual identity to align with enterprise-level ambitions, ensuring consistency across 30+ countries, platforms, and customer touchpoints.
Directed a multi-regional design team, fostering a collaborative culture that balanced innovation with consistency.
Developed and implemented comprehensive design systems and style guides to support global marketing, digital, and product initiatives.
Championed sustainable design practices, embedding them into design operations to support environmental goals and reduce costs.
Leveraged data and user insights to refine visual communications and elevate brand resonance.
Mentored junior designers and freelancers, building a resilient, future-ready design culture.

2016 - 2017

Associate Projects @ Cognizant

Designed end-to-end visual solutions for enterprise-level call center applications, integrating business logic, UX insights, and brand expression.
Collaborated with cross-functional teams, including UX, SMEs, and developers, to ensure design excellence and functional scalability.

2015 – 2016

Senior Designer @ Firstcry.com

Built and led a team of 10+ designers to create 'FirstCry Fashion,' establishing a recognizable identity for its kidswear and premium fashion lines.
Directed end-to-end creative processes—from campaign ideation and photoshoots to visual merchandising and lookbooks.
Drove the brand strategy for FirstCry Premium Store, delivering avant-garde promotional campaigns and retail storytelling.

2012 – 2015

Junior Designer @ Firstcry.com

Led responsive UI design initiatives for FirstCry’s e-commerce platform, focusing on seamless customer experience across devices.
Played a pivotal role in redesigning key user flows (Homepage, PDP, PLP, Checkout) with an emphasis on usability and brand alignment.
Directed design and development of mobile and web UI/UX, emailers, and integrated campaigns under tight deadlines.
Led cross-platform app design (Android, iOS, iPad), ensuring alignment with brand guidelines and consistent UX delivery.

2007 – 2010

Designer @ Biocare Lifesciences

Designed and developed HTML-based websites and digital marketing materials.
Worked closely with marketing and business teams to implement creative solutions supporting brand visibility and customer engagement.

Education

2014

Pune University | Bachelor of Commerce

Completed Bachelor of Commerce with a focus on accounting, finance, and business management. Gained a solid foundation in financial principles, economics, and commercial practices.

2010

Cambridge University | Diploma in 3D Animation and Visual Effects

Completed a comprehensive diploma covering 3D modeling, animation, texturing, lighting, and VFX techniques.
Gained hands-on experience using industry-standard tools like Maya, 3d Max, After Effects, and Photoshop for creative storytelling.

Skills
& Expertise

Experienced in building cohesive brand identity systems and leading creative direction with strategic vision. Skilled in design leadership, team building, and UI/UX design with a product-thinking mindset.

Proficient in ensuring global brand scalability, driving cross-functional collaboration, and delivering across digital and print media. Adept at style guide development, stakeholder/vendor management, and making data-informed design decisions.